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The First Photo Shoot and More!
Holy cow things moving quickly right now! The web site is taking shape and moving closer to presenting a unified & functional image of the business. I have been testing the new tumbler finishing/polishing set up in the studio, and it is exceeding expectations. It has eliminated some time-consuming parts of the finishing process allowing me to zero in on the most important finishing steps. I contracted the services of a freelance product description writer (yes there is such a thing!) on Fiverr. She lives in Italy and collaborates well with us, which has been a big help. Finally, I...
From Master to Finished Ring, the First Collection Takes Shape
Over the past 2.5 years, through many experiments failures and occasional successes, I have created 16 (very) different ring collections. Close to 200 rings, grouped by collection, chosen with the help of focus groups, line the walls of my studio. These will be developed, refined and ultimately released as quarterly (spring, summer, fall, and winter) collections over the next few years. Although these collections represent creative ideas, none of these first drafts are actually finished and ready to sell. The family budget now requires that this creative venture begin generating some income! Beginning in January, I switched gears to creating and...
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